Slipway's METHOD
every PROPERTY begins with A SENTENCE.
after THE FIRST SENTENCE
we CHECK every DETAIL.
Every build is the result of a hundred sleepless nights, computers working to solve the central problem: How do we take something inorganic and make it human? How do we deliver world class work with a team which fits in a European elevator? We work harder, faster and more creatively than the rest, and we always will.
I.
Brief
One sentence says what the site argues. Every headline and every picture answers to it.
II.
Reference
We pick an award-winning site to measure ourselves against, and walk it twice before we draw anything.
III.
Make
The words, the art and the film are made for this property alone, in its own voice.
IV.
Launch
Contrast, phone layout, privacy pages, security and every link are checked before it goes live.
Function, then Beauty.
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